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1. Why is email marketing important?Email is the marketing tool that helps you create a seamless, connected, frictionless buyer journey. More importantly, email marketing allows you to build relationships with prospects, customers, and past customers. It's your chance to speak to them right in their inbox, at a time that suits them. Along with the right message, email can become one of your most powerful marketing channels.
The fine - Ofcom's largest levied under the Online Safety Act (OSA) so far - comes after it began probing the firm "within days" of age check rules taking effect in July 2025.